Mumbai, India: In a move to redefine snacking in India, McCain Foods India has launched its international style Zigzag Fries range, inspired by the flavours of Italy, Korea, America, and Mexico. Under the dynamic campaign #TasteTheWorld, McCain seeks to tap into the nation’s evolving taste for bold, global flavours, making every get-together not just fun but truly unforgettable.
For the uninitiated, McCain Foods India, for decades, has been the go-to for elevating social gatherings, and now, with its latest product range, it brings the world to your plate – and into the heart of every social moment.
A global journey in every bite
Unarguably, Indian consumers today crave experiences as diverse as their entertainment choices and international cuisine explorations. McCain’s international style Zigzag Fries are crafted to meet this demand. The four new flavours – Italian, Korean, American, and Mexican – are more than just a taste; they’re a conversation starter and a shared discovery. Their unique zigzag shape is designed to hold generous seasoning, offering restaurant-style satisfaction in just three minutes at home.
Digital films & playful teleportation
In a bid to enhance the #TasteTheWorld experience through a digital engagement, McCain has released two engaging digital films, conceptualized by Schbang, focusing on Italian Style and Korean Style Zigzag Fries. In each film, a single bite teleports the protagonist to the streets of Italy or the bustling energy of Korea, highlighting the warmth of Italian culture and the vibrant fun of Korean pop, respectively. The films underscore a universal truth: the best bites are savoured in good company.
AI-powered tourism: From snack packs to dream destinations
McCain has further extended the teleportation theme with an interactive AI-powered microsite for consumers with opportunities to win an exciting bouquet of gifts. The campaign seeks consumers to:
- Purchase any McCain International Style Zigzag Fries pack and scan the
QR code. - Select your dream destination: Italy, Korea, America, or Mexico.
- Create a personalized travel reel using your own photos, virtually
transporting you to your chosen locale. - Share your reel for a chance to win Yatra.com travel vouchers worth
₹75,000.*
This immersive campaign invites families and friends to turn everyday snacking into shareable adventures, blending flavour, technology, and culture into a memorable brand experience. Every reel is unique – every gathering, extraordinary.
Brand vision: Flavours sans borders
“Our International Style Zigzag Fries are designed for the Indian consumer whose curiosity for global cultures flourishes around shared plates and cherished company,” said Shreyashi Keshri, Head of Marketing, McCain Foods India. “We wanted to deliver not just delicious snacks, but an invitation to experience the world, right from your living room.”
“The #TasteTheWorld campaign, teleportation films, and AI travel reels are curated as invitations — moments consumers genuinely want to share,” adds Jitto George, Executive Vice President, Schbang.
With #TasteTheWorld, McCain Foods India is expanding beyond snacks – it’s expanding its invitation to anyone wishing to make everyday moments memorable, through delicious flavours and joyful experiences.
