Hyderabad, May 22: COUNTRY CHICKEN CO. (CCC), Hyderabad’s home grown brand known for its naturally raised Natukodi and Better than Broiler Chicken, today ventured into mutton and seafood with the launch of Country Mutton and Country Catch, alongside the launch of its latest premium experience store of COUNTRY CHICKEN CO.; at Banjara Hills, Road No. 11. Sri Danam Nagender, MLA, Khairatabad; inaugurated the outlet. G. Saikesh Goud, Founder & CEO, Country Chicken Co., was present on the occasion.
In a remarkable journey of 5 years, Country Chicken Co. has steadily moved Hyderabad towards naturally raised meat. What started as a single Natukodi store has grown into a beloved brand for over 50,000+ customers who today choose naturally raised meat for their families, both for health and for taste.
Speaking at the inauguration, MLA Sri Danam Nagender, “Appreciated the work being done by Country Chicken Co. in supporting nearly 650+ small and marginal farmers by training them in scientific backyard poultry rearing and offering them assured buyback support, helping uplift rural livelihoods across Telangana and Andhra Pradesh. They also commended CCC for providing honest meat solutions through its naturally raised meat range, zero bad smell experience retail stores and easy to use ordering app, setting a new standard for clean and trustworthy meat retail in India. Appreciate Country Chicken for bringing healthy, organic, and traditional food choices within the reach of the common people by encouraging a return to the wholesome eating habits followed by our elders, who lived healthier, stronger, and more active lives. This marks the eighth outlet of Country Chicken, further strengthening their commitment to providing naturally bred country chicken, mutton, and seafood sourced from farms that rely on organic and healthy feed practices. Unlike commercially raised poultry and livestock that are often exposed to harmful chemicals, artificial growth enhancers, and unhealthy feed, Country Chicken focuses on delivering cleaner, safer, and more nutritious food to consumers. At a time when lifestyle diseases and health concerns are on the rise, such initiatives play a vital role in promoting conscious eating and healthier living for families”.
Mr. G. Saikesh Goud, Founder & CEO, Country Chicken Co.; said, “Today, consumers are becoming increasingly conscious about the food they consume. We carefully check whether vegetables and fruits are chemical-free, and whether mangoes and other fruits are naturally ripened instead of being treated with harmful carbide. However, when it comes to eggs, chicken, and other non-vegetarian food, many overlook an equally important question — whether the poultry and livestock are being raised on antibiotics, steroids, artificial growth hormones, and unhealthy feed. Country Chicken has addressed this concern by focusing on naturally and organically raised poultry and livestock. Today, with a loyal customer base of over 50,000 and growing steadily, the trust reposed in the brand speaks volumes about its quality and commitment. The chicken supplied by Country Chicken is raised on healthy organic feed, making it naturally soft, tender, juicy, and nutritious. The quality of natural rearing is reflected in the balanced ratio of micronutrients and healthy fats present in the chicken and mutton, making it not just tastier, but healthier for consumption”.
On the occasion, Hon’ble MLA Sri Danam Nagender also inaugurated CCC’s Farmers Website, a first of its kind initiative that allows every customer to trace the source farmer behind their bird and understand exactly how and where it was raised. With this launch, Country Chicken Co. becomes the first meat brand in India to offer complete end to end farm to fork transparency, giving Hyderabad families full visibility into the journey of every cut they bring home.
The Banjara Hills outlet is the brand’s most premium experience store yet. Built for the city’s discerning meat lovers, the store brings together a live bird display, an odour free shop floor, and a fresh cut, never frozen promise that has defined Country Chicken Co. since day one. Every bird is raised in village backyards and free range farms, without steroids, growth hormones or antibiotic residue.
Alongside the Banjara Hills launch, Country Chicken Co. has now ventured into Country Mutton, offering the freshest and highest quality naturally raised mutton, and Country Catch, the brand’s newly launched exclusive wild catch seafood line. Together with the flagship Natukodi range and Better Than Broiler Chicken, priced at just ₹229 per kg (live) to make naturally raised chicken affordable for every household, the brand now offers a complete naturally raised meat basket for the Hyderabad home.
Country Chicken Co. actively supports 650+ Natukodi farmers, more than 75% of them women, through SHG groups (Mahila Sanghalu) and government initiatives across Telangana and Andhra Pradesh. Every new store the brand opens is one more step towards this farmer network, and one more step towards bringing naturally raised meat closer to every Hyderabad home.
With a growing presence across the city and a strong online and home delivery business, Country Chicken Co. continues to set the benchmark for naturally raised meat in Hyderabad.