Mumbai, Sep 28: Value fashion-focused e-commerce platform, Snapdeal, today announced its partnership with YouTube as part of the YouTube Shopping affiliate program in India. Through this collaboration, eligible creators will be able to tag and recommend products available on Snapdeal directly within their YouTube videos, Shorts and livestreams, allowing viewers to seamlessly discover products and make purchase decisions while consuming content.
The partnership builds on Snapdeal's long-standing engagement with thousands of creators across India to help shoppers discover trendy fashion and lifestyle products through authentic, relatable content.
The YouTube Shopping affiliate program enables creators to earn commissions by tagging products featured in their content. Through the integration, eligible creators can browse products listed on Snapdeal, tag them directly in their videos, Shorts and livestreams, and earn affiliate commissions on qualifying purchases. Viewers can seamlessly move from content to checkout, creating a frictionless shopping experience.
Influencer-led commerce is one of the leading drivers of social commerce in India, where creators leverage their connection with their audiences to generate discovery, evaluation and conversion for online channels.
For Snapdeal sellers, the program opens up a new avenue to reach millions of highly engaged consumers through authentic creator recommendations, helping drive discovery and sales.
With more than 80% of its orders originating from non-metro India and the majority of products priced below ₹599, Snapdeal is uniquely positioned to help creators connect their audiences with stylish, affordable products that resonate with India's value-conscious shoppers. The partnership also expands opportunities for brands and sellers on Snapdeal to leverage the growing influence of creator commerce.
Commenting on the partnership, Achint Setia, CEO, Snapdeal, said:
"Creators have become one of the most powerful drivers of product discovery in India today. At Snapdeal, we've been working closely with thousands of creators to help GenZ shoppers discover value fashion and lifestyle products they love. Our partnership with YouTube Shopping takes this further by making the journey from discovery to purchase far more seamless. It creates exciting new opportunities for creators to monetize their influence, for sellers to reach highly engaged audiences, and for shoppers across Bharat to discover great products with just a few taps."
Gunjan Soni, Country Managing Director, YouTube India, said:
"We're excited to welcome Snapdeal to the YouTube Shopping affiliate program in India. Shopping on YouTube is built on the foundation of trusted recommendations from creators, helping viewers discover products in engaging ways. By bringing Snapdeal's extensive assortment of value fashion and lifestyle products into the program, we're expanding opportunities for creators to earn while turning authentic inspiration into a seamless, accessible shopping journey for Indian consumers."
By integrating with the YouTube Shopping affiliate program, Snapdeal is taking the next step in making the shopping journey even more seamless, enabling viewers to move effortlessly from inspiration to purchase while viewing the content they love.
