New Delhi, Aug 24: QUE Universe, India’s fast-growing fashion eyewear and lifestyle brand, has launched its heartwarming Raksha Bandhan campaign titled #RakshaInEveryFrame. Broadening the narrative around the traditional festival of protection, the campaign highlights the relationship between sisters who don't have brothers, celebrating how they tie rakhis to each other and fulfill the role of lifelong guardians, companions, and confidantes.
Raksha Bandhan has traditionally been associated with the brother-sister bond, centered on promises of care and protection. QUE Universe’s #RakshaInEveryFrame campaign turns the spotlight on an equally powerful, everyday reality: sisters who grow up as each other’s pillars of strength. Through a touching campaign video, the brand captures the warmth of two sisters preparing for the festival, exchanging sweet treats, tying rakhis on each other's wrists, and surprising one another with thoughtful gifts that reflect their shared journey and personal style.
"Raksha Bandhan is fundamentally about siblings' love, shared memories, and the reassurance that someone always has your back. Protection isn't defined by gender; it's defined by the strength of the bond you share. With #RakshaInEveryFrame, we wanted to celebrate sisters who protect, cheer, and empower each other every single day. Eyewear is such a personal accessory; it’s how you view the world together, making it the perfect gift to mark these cherished moments," said Shashank Saurabh, Co-Founder and CEO of QUE Universe.
To make the festive celebrations even more memorable, QUE Universe is offering a flat 10% discount on its entire range of women’s sunglasses throughout the Raksha Bandhan festive period. Designed at the intersection of modern fashion culture and contemporary aesthetics, QUE’s collection offers trend-forward styles perfect for gifting sisters who view accessories as an extension of their personal expression.
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The campaign video and the festive collection are now live across QUE Universe’s official digital platforms and website.
