The fresh aquatic Eau de Parfum blends mandarin, jasmine and musk, reflecting the brand's vision of making thoughtfully crafted fine fragrances more accessible to Indian consumers.
New Delhi, July 30: Nisara, a premium lifestyle fragrance brand, has expanded its women's fragrance portfolio with the launch of Aqua Queen, a fresh aquatic fragrance crafted for the modern woman who embodies elegance, confidence and freshness. The fragrance made its debut at Gifts World Expo 2026, where the brand is showcasing its growing portfolio of perfumes, gift sets, attars and premium fragrance collections for retailers, distributors and fragrance enthusiasts.
Crafted for women who prefer fresh, clean and effortless fragrances, Aqua Queen opens with bright mandarin notes, transitions into a delicate jasmine heart and settles into a soft musky base. The fragrance is designed to offer a refreshing scent profile that complements both everyday wear and special occasions.
The growing demand for fresh, clean and versatile fragrances has shaped evolving consumer preferences, particularly among women looking for scents that transition effortlessly from everyday wear to special occasions. Aqua Queen has been created to meet this demand with a fresh aquatic fragrance that balances freshness with lasting performance, offering an elevated everyday fragrance experience.
The launch marks another step in Nisara's journey of building a premium fragrance brand that bridges the gap between accessibility and fine perfumery. While the Indian fragrance market has traditionally been divided between mass deodorants and expensive luxury perfumes, Nisara has focused on creating thoughtfully crafted fragrances within the ₹500-₹1,000 price segment without compromising on fragrance quality, formulation or design.
Developed using fine fragrance oils sourced from France, Aqua Queen features a 20% Eau de Parfum concentration and is formulated with IFRA-compliant ingredients. The fragrance is dermatologically tested and housed in a distinctive blue bottle inspired by the pure freshness of ocean waves, complemented by Nisara's signature premium packaging.
Commenting on the launch, Tarvinder Pal, Founder, Nisara, said, "With Aqua Queen, we wanted to create a fragrance that feels refreshing, versatile and timeless while staying true to our philosophy of making fine fragrances more accessible. I personally named this fragrance 'The Queen of Freshness' because it captures the feeling we wanted every woman to experience. Every Nisara perfume goes through extensive trials before it reaches the consumer. Fragrance is deeply personal, and every bottle we create should become a part of someone's everyday life rather than just another product on the shelf."
Alongside Aqua Queen, Nisara is presenting its wider fragrance portfolio at Gifts World Expo 2026, including fragrances for men, women and unisex consumers, premium parfum collections, traditional attars and curated gift sets. The showcase reflects the brand's expanding presence across multiple fragrance categories while strengthening its retail and gifting portfolio for the Indian market.
Founded with the vision of redefining India's fragrance culture, Nisara creates fragrances that combine global perfumery standards with contemporary Indian preferences. Every fragrance undergoes extensive development and refinement to deliver an elevated everyday fragrance experience. The brand has also differentiated itself through distinctive bottle designs that move beyond conventional packaging commonly seen in the category.
Aqua Queen is available in a 100 ml Eau de Parfum format and can be purchased through the Nisara website, Amazon, Nykaa, Myntra, Flipkart, Purplle and Blinkit, as well as at Nisara's exclusive retail stores and over 200 Purplle stores across India.
