Mumbai, Dec 24: Infidigit, one of India’s leading SEO, GEO, and digital growth companies, has been recognised at the ICMA Awards 2025 for its impactful work with Mochi Shoes, winning Gold in the Content Category – Best Blogs & Website Content. The award celebrates Infidigit’s ability to design and scale content strategies that deliver sustained performance in a rapidly evolving, AI-influenced search ecosystem.
The winning campaign, “How Mochi Shoes Built Content Over Time, Designed To Perform,” focused on building a long-term, search-led content foundation rather than pursuing short-term visibility gains. By aligning editorial depth with evolving user intent and emerging AI-driven discovery patterns, the strategy enabled Mochi Shoes to strengthen its organic presence while driving consistent, measurable growth.
Infidigit implemented a structured content framework that prioritised topical authority, performance optimisation, and scalability. Blogs and website content were designed to compound value over time, supporting both discovery and conversion across traditional SERPs as well as AI-powered search experiences. As a result, the campaign delivered 23.5% growth in organic clicks and 78.5% growth in impressions. It also strengthened Mochi Shoes’ visibility across AI Overviews and LLM-driven discovery platforms, reinforcing the brand’s relevance in a highly competitive retail category.
“Winning this award alongside Infidigit is a proud moment for Mochi Shoes. The team helped us navigate a shifting digital landscape by building a framework focused on topical authority and performance. This approach establishes Mochi Shoes as a leading industry voice. Our significant growth in organic clicks and impressions shows the success of a strategy designed to adapt as AI search patterns change,” said Rohit Shiva, D2C Head (E-Commerce), Metro Brands Limited.
Notably, this recognition represents Infidigit’s second win in the same content category within the month, underscoring the agency’s consistent approach to building high-performing, search-led content strategies.
The ICMA recognition comes at a time when content marketing is being reshaped by AI-generated summaries and large language models that are redefining how consumers discover information. In this environment, brands require strategies that go beyond volume-driven publishing and instead focus on clarity, structure, and long-term performance. Infidigit’s work with Mochi Shoes reflects this shift, demonstrating how well-engineered content can remain effective even as discovery mechanisms evolve.
“Winning at the ICMA Awards for our work with Mochi Shoes is a strong validation of our content-first, performance-led approach,” said Kaushal Thakkar, Founder & CEO, Infidigit. “As search continues to evolve, content must be designed with intent, precision, and longevity. This campaign highlights how brands can build content ecosystems that adapt to change while delivering measurable outcomes.”
This win further strengthens Infidigit’s position as a trusted digital growth partner for brands navigating the intersection of content, search, and AI-driven visibility.