New Delhi, Aug 11: Eureka Forbes, India’s health and hygiene brand, has launched ‘4 Ghante Mein Itna Kuch’, a new D2C service proposition that enables consumers to get their new appliance delivered and installed, while also exchanging their old appliance, all within four hours.
Built to make the appliance upgrade journey faster and more convenient, the proposition brings delivery, installation and old-appliance exchange together within a single four-hour window. The service is designed to take the friction out of upgrading a home appliance, giving consumers a quicker and more seamless transition from their existing appliance to a new one.
At its heart, ‘4 Ghante Mein Itna Kuch’ takes a playful look at the everyday experience of upgrading a home appliance. The film uses familiar family dynamics and humour to bring the idea to life, turning what could be a routine appliance exchange into an entertaining and relatable household moment. The visual treatment keeps the storytelling rooted in an everyday Indian setting, before landing the four-hour promise through the new appliance experience.
“For consumers, buying a new water purifier, air purifier or vacuum cleaner should not mean navigating a long process before they can start using it. With ‘4 Ghante Mein Itna Kuch’, we are bringing delivery, installation and exchange together within four hours, making speed and convenience a tangible part of the Eureka Forbes experience.” said Anurag Kumar, Chief Growth Officer, Eureka Forbes Limited.
The offering is available exclusively through the Eureka Forbes D2C platform on selected SKUs. Currently available across Delhi NCR, the service spans the Water Purifier, Air Purifier and Vacuum Cleaner categories, bringing greater speed and convenience to the appliance upgrade journey. Eureka Forbes plans to expand the service to other metro cities over the coming months.
With the campaign, Eureka Forbes is putting customer experience at the centre of the appliance upgrade journey, combining a culturally relatable creative idea with a service proposition designed to make the shift from old to new faster and more convenient.
