Dec 9: Tanishq, India’s largest jewellery retail brand from the house of Tata, celebrated the historic ICC Women’s Cricket World Cup victory of the Indian women’s cricket team. The team’s extraordinary skill, resilience, and determination have inspired millions across the country, reflecting teamwork, perseverance, and the limitless potential of Indian women. Their win is more than a trophy it symbolizes national pride and empowerment for girls everywhere.
In line with its legacy of supporting and celebrating women, Tanishq marked this achievement by gifting rings crafted from gold exchanged by families nationwide to each player. This meaningful gesture connects Indian households with the champions, making the celebration a collective tribute to the nation’s pride.
Ajoy Chawla, CEO Jewellery Division, Titan Company Limited, said;
“The Indian women’s cricket team has given the country a moment to remember for generations. Their grit and determination are extraordinary. These rings, crafted from recycled gold exchanged by families across India, are our way of honouring their spirit, commitment, and achievement. Each ring carries a piece of the country, just as the team carries the pride of the nation.”
Tanishq’s Gold Exchange program has enabled customers to exchange old gold bought from any jeweller throughout the year, providing a transparent and trusted way to renew jewellery. The initiative has grown into a nationwide movement, with over 1.8 lakh kilos of gold exchanged, empowering more than 32 lakh Indians to contribute to this unique celebration. With 0% deduction on exchanges across any karat (as low as 9KT), Tanishq continues to make gold renewal accessible while transforming the nation’s perception of its most cherished metal.
By merging the spirit of celebration, national pride, and sustainable gold practices, Tanishq’s initiative honors both India’s champions and the communities that support them.