Mumbai, 17th May 2025: Pidilite, through its Fevicreate initiative, proudly announces the winners of Fevicreate Idea labs Annual Art & Craft Competition 2025. The event witnessed participation from over 2.4 students representing 900 schools across India. The contest’s aim was to showcase and encourage students to tackle sustainability challenges through groundbreaking projects on the theme of ‘Wonders of Nature.’ The judges were Mandira Bedi, Actor, Super Mom and craft enthusiasts and Nayantara Jain a Marine Biologist and a Craft Enthusiast. The event was hosted by popular actor and host Rithwik Dhanjani. The event finale aired on Sony YAY! and Sony Entertainment Television ~
In the Grade 1-4 category, Thomas Mathew from Rajagiri Public School, Kochi secured first place, Siddhi Manoj Meshram from Bhavan’s B P Vidya Mandir, Nagpur took second, and Aakansha Tandon from Our Lady Queen of the Missions School, Kolkata claimed third. For Grade 5-9, Hrishant Kumar from Jagran Public School, Noida won first place, Jivitha Shree from Nathella Vidhyodaya School, Chennai took second, and Thaneeksha R from Bangalore International Kids High, Bangalore placed third.
Top winners received scholarships of ₹1 Lakh, ₹75,000 and ₹ 50,000 for the first, second, and third places respectively. Additional awards included runner-up prizes, trophies, certificates for schools with high participation, and special hampers for top students from schools with over 200 participants.
Kashyap Gala, Senior Vice President for Consumer Products from Pidilite Industries, said, “At Pidilite, we firmly believe that hands-on learning is one of the most impactful ways to foster creativity and curiosity among young minds. Fevicreate Idea labs has become a platform where science, art, and learning come together, challenging students to think beyond conventional learning methods and use their imagination We are immensely proud to witness how Fevicreate is becoming a platform for these budding innovators to harness the power of crafting to present solutions to real-world challenges.”
Commenting on the event, Mandira Bedi the judge who is also an Actor, Supermom and Craft Enthusiast, said, “As a mother, I truly understand the value of nurturing creativity from a young age. Art and craft play a vital role in shaping young minds, and Fevicreate Idealabs brought that to life in such a remarkable way. This competition wasn’t just about presenting projects, it was more about showcasing ideas and the power of self-expression.”
“It’s truly exciting to witness the creativity and innovation displayed by these young minds at Fevicreate Idealabs. The attention to detail, the originality of ideas, and the focus on sustainability in each project were remarkable. Watching these budding innovators bring their concepts to life was both inspiring and a powerful reminder of how art and science can come together to spark impactful change.” said Nayantara Jain a Marine Biologist and a Craft Enthusiast.
Rohit Sinha National Head Ad Sales, Sports Cluster and Sony YAY! –
“At Sony YAY!, we believe in the power of meaningful engagement—where creativity meets connection. Our goal has always been to create ideas that not only bring joy to kids but also offer brands a unique way to reach their audience. Fevicreate is a perfect example of this synergy—an initiative that blends the fun and familiarity of our toons with content that’s both interactive and enriching for young viewers.”
At Madison, we’ve always believed that the most powerful ideas emerge when creativity is nurtured with purpose. Fevicreate Idealabs, Pidilite’s own IP, is a brilliant example of where left brain meets right — and learning transforms from passive memorizing to active making. We’re proud to have partnered with Pidilite, and to collaborate with Sony YAY! and SET India as our broadcast partners, to take this initiative into homes across the country. Together, we’re not just celebrating imagination — we’re shaping a future where education, entertainment, and creativity go hand in hand.
— Vandana Ramkrishna, Chief Operating Officer, Madison Media Ace