Ahmedabad, June 10, 2025: Arvind Limited, a textile-to-retail conglomerate, has launched an emotional and evocative film titled ‘Unspoken Love’ this Father’s Day. The campaign beautifully captures the quiet yet profound expressions of love and affection fathers convey through everyday moments—moments that Arvind has been part of for generations.
The film captures the deep, emotional and unspoken bond between father and son across the decades. The film portrays the subtle yet powerful ways fathers shape their children’s lives with the one common thread that binds them being the legacy of Arvind clothing handed down generations — be it to celebrate a graduation or a marriage.
Speaking about the film, Pranav Dave, Chief Business Officer – Knits and Retail, Arvind Limited said, “This Father’s Day film is a heartfelt tribute to the quiet yet strong love that defines fatherhood. It is not the grand declarations but these tiny, unspoken gestures between a father and his children, that shape who we become. The true legacy that should be passed down is how you carry forward the love you have received. At Arvind, our garments weave in the stories, values, and connections between loved ones with every thread. This campaign is a natural extension of our brand ethos as we strive to build a long-lasting relationship with our consumers so that our legacy is carried forward with love.”
The heartwarming video conceptualize & produced by Togglehead Studios; showcases meaningful interactions – a father gifting a toy plane to his son on his return from a work trip, gifting his son an Arvind shirt on his graduation, and helping him accessorize an impeccably tailored sherwani with a pocket square. Each scene subtly showcases Arvind’s classic apparel, symbolizing reliability and timelessness. The narrative culminates beautifully with an open expression of love between father and son in the form of a hug, illustrating how these thoughtful gestures between them become cherished traditions passed from one generation to the next.
‘Unspoken Love’ embodies Arvind’s longstanding values of understated elegance and emotional depth, reflecting how clothing is more than mere fabric – it is a means to express deep-rooted love, pride, and tradition. The campaign serves as a gentle reminder that Arvind garments often become woven into significant family memories, silently witnessing the strongest bonds.
The campaign, actively promoted across digital platforms, aims to deepen Arvind’s connection with its audience, highlighting the subtle yet profound ways fathers communicate love.