Mumbai, 25 November 2024: Zydus Wellness’ Nutralite has announced the launch of Nutralite Chef, an innovative and interactive food platform for tailor-made recipes and meal planning. Leveraging advanced artificial intelligence (AI) and machine learning (ML) algorithms, Nutralite Chef aims to solve complex challenges facing smart urban homemakers around balancing healthy food choices and flavor, while making the culinary experience easy, fun, and personalized.
According to Google, there are nearly 1.4 billion recipe searches annually with keywords, such as ‘easy recipes’ and ‘healthy recipes’. A consequence of our busy lives, when people see their fridge after a long day, they see disparate ingredients but nothing to eat.
Nutralite Chef is addressing this daily dilemma of ‘Aaj khane mein kya banau?’ and helping users overcome culinary challenges, such as the availability of limited ingredients or specific dietary preferences, including allergies or intolerance.
Accessible via WhatsApp and the web, Nutralite Chef integrates new-age AI and ML technologies, including GPT-4xo, Retrieval-Augmented Generation (RAG), Perplexity, and Stable Diffusion, to enable voice or image-based search. The platform also offers unlimited recipes and personalized, step-by-step real-time guidance, while supporting multiple languages, photo search features, and voice commands for a seamless and interactive cooking experience. This ultimately helps in encouraging culinary creativity and supporting users to utilize ingredients from their fridges to come up with dishes that may not seem obvious.
Mr. Tarun Arora, CEO, of Zydus Wellness said, “Today, technology has reshaped every aspect of our lives, and the health and wellness industry is no exception. At Zydus Wellness, we are driving innovation forward by merging cutting-edge technologies with food science to solve real-world challenges. Nutralite Chef is a perfect example of this commitment. By leveraging the power of artificial intelligence, we are helping consumers take charge of their health and taste, making nutritious living achievable yet enjoyable, and at the same time inspiring creativity in the kitchen. By combining the latest advancements with our commitment to wellness, we are redefining how technology can improve lives and foster healthier, more fulfilling lifestyles.”
Nutralite Chef also supports meal planning and can recommend meals based on the user’s required serving size, dietary preferences, or calorie requirements, which saves them from decision fatigue. Unlike traditional recipe platforms, it delivers distraction-free suggestions without lengthy narratives or ads, making it ideal for quick and easy access to recipes.
Marking the second MarTech innovation from the house of Nutralite, the platform will play an important role in making technology accessible and enjoyable for everyone, allowing users to save time while enjoying a highly personalized cooking experience.
Nutralite brand ambassador and celebrity Chef Sanjeev Kapoor said, “Cooking is an art, and the kitchen is a realm where simplest ingredients can create extraordinary dishes. Nutralite Chef empowers every home cook to experiment, create, and enjoy the cooking process without barriers. I am elated to see Nutralite embracing technology in such a meaningful way, ensuring that cooking is always a fun and fulfilling experience.”