India, November 27, 2024: YesMadam, India’s leading bootstrapped home salon and wellness platform, has unveiled the industry’s first lowest Elite Membership subscription model designed to transform the at-home beauty experience and enhance customer choice. Within just a month of its launch, the company has reached an impressive milestone of organically securing 30,000 subscriptions, setting a new benchmark in the industry. This remarkable achievement highlights the brand’s successful marketing strategies and its ability to resonate deeply with customers seeking quality, affordability, and convenience.
As customers embraced the Elite Membership, the program showcased its transformative impact on user behavior. With an enticing price of just INR 199 for three months with an additional 5% discount, the membership waives off traditional convenience fees while offering additional perks like 500 YMCoins (worth INR 500) redeemable on bookings, ongoing discounts, and access to a wider range of premium services. The result was a 30% increase in users creating multiple bookings within the first 20 days, demonstrating the program’s ability to cultivate loyalty and enhance customer satisfaction. Additionally, a 15% surge in interest for premium services, such as spa therapies and LED treatments, highlights how the initiative has successfully attracted diverse customer segments seeking indulgent and personalized care.
The journey to this outstanding milestone of securing 30,000 organic subscribers is a story of thoughtful innovation and dynamic marketing. As highlighted on Shark Tank Season 3, the company is on a mission to become the ultimate one-stop beauty and wellness destination. This aspiration is brought to life through a combination of innovative offerings and impactful marketing. YesMadam’s partnership with Bollywood icon Shraddha Kapoor as its brand ambassador has amplified its reach, embodying the grace and confidence that aligns seamlessly with the brand’s values. Complementing this were viral campaigns like “Har Expert, Salon Expert Nahi Hota,” and more which struck a chord with audiences by humorously emphasizing the trust and expertise behind YesMadam’s services.
Sharing his views on the latest development, Mayank Arya, Co-founder and CEO of YesMadam, said, “The Elite Membership isn’t just a subscription- it’s a game-changer for at-home beauty. By prioritizing value, transparency, and trust, we have created a model that customers genuinely love. This program is already driving incredible engagement, with repeat users contributing significantly to our projected 1.5x revenue growth. It’s not just about scaling reach; it’s about fostering deeper connections that resonate with our brand’s vision.”
Akanksha Vishnoi, Co-founder and Chief Marketing Officer of YesMadam, said, “Our Elite Membership simplifies and elevates beauty and wellness at home. It offers more than convenience- it delivers an experience our customers can trust and value. With a 30% projected increase in repeat users, we are redefining customer retention and personalization. This initiative is a step forward in our mission to make beauty and wellness accessible, enjoyable, and seamless.”
YesMadam, the bootstrapped startup plans to introduce an Elite Pro Membership, offering even greater benefits over a six-month term, expanding options and further enhancing the at-home beauty experience. Rooted in a mission of transparency, personalization, and quality, YesMadam continues to lead the industry in setting new standards for excellence in at-home beauty and wellness.