Mumbai, 1st February 2025: Pokémon has joined forces with India’s leading rapper and pop icon, Badshah, to launch India’s first-ever Pokémon music video. This groundbreaking collaboration shows Pikachu, Jigglypuff and other Pokémon dancing to Badshah’s signature sound and foot-tapping beats. The high-energy music video is a visual treat that attempts to bring Pokémon closer to Indian audiences in a way that resonates best with them – music and dance. With a catchy rhythm and simple hook step, the music video is set to make waves as the new party anthem.
Recognized as one of India’s most celebrated artists, Badshah has a unique ability to connect with young audiences through his music, making him the perfect partner for this collaboration. His involvement aims to introduce Pokémon to a new generation of fans while broadening the spectrum of entertainment for long-time enthusiasts.
Expressing his excitement Badshah shared, “I’ve loved watching Pokémon, and like millions of fans around the world, I was always captivated by its world of adventure, friendship, and determination. Being able to collaborate with such an iconic global brand is truly a dream come true. Imma Be Your Pokémon is a song expressing friendship and commitment. It represents the bond shared by Pokémon buddies and their trainers. It’s about being there for someone through thick and thin, and making the impossible possible together. I can’t wait for fans to share this song with their loved ones and vibe along with Pokémon.”
Speaking about the collaboration, Preeti Nayyar, Senior Vice President & Business Head – New Business & Brand Partnerships, Universal Music India &South Asia said, “This collaboration with Pokémon is a testament to the power of music as a universal connector across all age groups. With Badshah’s incredible influence and Pokémon’s ever-growing global fanbase, this project is bound to create waves across audiences in India and beyond.”
Pokémon has been actively working to broaden its footprint in India, and this music video is a strategic move to reach a diverse demographic. By leveraging music as a medium, the company aims to introduce Pokémon to new fans while strengthening the connection with existing ones.
Susumu Fukunaga, Corporate Officer, The Pokémon Company commented, “We are delighted to partner with Badshah. His music has the power to captivate audiences, connect with the youth, and draw people to the dance floor. While people enjoy the number itself, we also want them to watch each Pokémon closely and notice their characteristics, expressions and movements in the music video. I’m sure viewers will discover something new and interesting every time they watch the video. We hope that ‘Imma Be Your Pokémon’ will see everyone come together to dance and develop a fondness for Pokémon as well.”
With so much to enjoy, this music video is set to become an innovative example of merging different streams of entertainment to provide a fresh experience to the audiences.