Mumbai, India
March 10, 2025: Nike has always been driven to inspire, innovate, and push boundaries for women athletes. Continuing its mission to bring more women into sport, the brand announced the 2025 After Dark Tour—a global women’s race series designed as the ultimate women’s weekend.
To celebrate this moment, Nike hosted an event in Mumbai, marking a call to all the women who run despite the barriers they face. Athlete Parul Chaudhary and javelin thrower Annu Rani, along with Vineeta Singh, Founder of Sugar Cosmetics, and Swetha Subbiah, Founder of Sisters In Sweat, joined the celebration of women’s resilience and strength in sports.
The After Dark Tour will debut as Mumbai’s first-ever night race. The 10K run will foster a sense of community, self-expression, and belief, leaving runners feeling seen, supported, and motivated.
For the first time, Nike is leveraging India’s most popular messaging tool to connect women with the world of the athlete. The WhatsApp After Dark Tour Run Assistant, powered by guided chatbot technology, will provide bite-sized inspiration and expert knowledge to help runners train, stay motivated, and prepare for the race.
Participants can also join Nike Running Head Coaches Mishti Khatri and Akshata Pai, along with a community of supportive women every week in a 10K training program. With the right coaching, community, and mindset, runners will be empowered to cross the finish line under the city lights and take home a race bib, exclusive Nike After Dark Tour Swift Tee and a Nike Swoosh bra as part of their experience.
Tarundeep Singh, General Manager, Nike India, commented, “At Nike, we believe in the power of sport to create change. After Dark Tour Mumbai is a movement to empower women to reclaim the night, push boundaries, and run together like never before. It’s about celebrating resilience, determination, and the shared joy of running under the night sky.”
With the After Dark Tour, Nike is setting a new precedent for women’s running in India. By creating a space where women can come together to race, support one another, and celebrate their strength, this initiative is more than just an event—it’s the start of a movement that will inspire generations to come