May 2025, Chennai, India: ITC Hotels has forayed into the world of frozen delights with the launch of Yura – Artisanal Scoops, an in-house gelato and sorbet concept at ITC Grand Chola, Chennai. This marks the first dedicated frozen dessert venture by ITC Hotels, known for its legacy of culinary excellence, luxury and sustainability. Yura offers a luxurious gelato experience that blends culinary artistry with sensory indulgence. Named “Yura”, meaning “a beautiful dream”, the concept celebrates nostalgia, imagination, and childhood joy — translated into scoops of handcrafted perfection.
The menu features artisanal gelatos and vegan-friendly sorbets such as Sicilian Pistachio, Miso Caramel, Idukki Vanilla Gold, and French Raspberry — each designed to awaken both nostalgia and novelty. Signature sundaes like Tiramisu Bliss, Crème Royale, and Hot Chocolate Fudge, as well as seasonal soft-serve flavours, complete the dreamy line-up.
Commenting on the launch, Shaariq Akhtar, General Manager, ITC Grand Chola, expressed: “The launch of Yura – Artisanal Scoops is a special moment for us at ITC Grand Chola. As a hotel that has consistently set benchmarks in culinary innovation, Yura adds a new dimension to our repertoire—one that blends nostalgia, luxury, and imagination in every scoop. What makes Yura different from other ice cream or gelato parlours? At Yura, we don’t just make gelatos—we dream up flavours. Chef Mayank Kulshreshtha, Chef Sridhar Manickam, Chef Deepthi Joji and our expert team bring the same creativity that defines ITC Grand Chola’s culinary excellence, and we are committed to crafting unique and evolving flavour profiles that surprise and delight.”
Yura – Artisanal Scoops will open from the 7th of May offering a delightful range of artisanal gelatos and sorbets through dine-in, takeaway, and delivery via Swiggy and Zomato. All offerings are 100% vegetarian, with dairy-free sorbets and sugar-free options available. Flavours will go through changes frequently as the team at ITC Grand Chola is equipped with numerous creative recipes and flavour combinations.